Chief Marketer Staff
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Digital
Swimming Upstream: Ads in Videos Don’t Always Make a Good Impression
Not sure whether to put in-stream ads in your online video content?
Consider this: a recent survey by Burst Media reports that over half (50.7%) of respondents stop watching an online video once they encounter an in-stream advertisement. And worse, 15.3% reported they immediately leave the site once they encounter such an ad in a video.
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Women Watch Long-Format Video Over Men on the Web: Study
New research from Nielsen Online suggests that marketers hoping to catch the eye of women 18 to 34 should skip the YouTube campaigns and opt instead for the Web sites of broadcast TV channels.
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Email
Entrepreneur Aims to ‘Put E-mail Marketers Out of Business’
Say one thing for John Halloran: He doesn
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Email
ValueClick Reaches $2.9M FTC Settlement
Pay-for-performance marketing services firm ValueClick has agreed to pay $2.9 million to the government to settle deceptive advertising charges brought by the Federal Trade Commission, the company announced last week.
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Listline e-Newsletter 2/19
Bethesda List Center Inc. has been tapped to manage the Scottsdale
National Gender Institute’s list. -
Agencies
ValueClick Reaches $2.9M FTC Settlement
Pay-for-performance marketing services firm ValueClick has agreed to pay $2.9 million to the government to settle deceptive advertising charges brought by the Federal Trade Commission, the company announced last week.
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Agencies
Credit Card Firms Mailing More to Customers: Report
Credit card marketers have begun using direct mail more to connect with current cardholders than to prospect for new ones, according to a report from Mintel Comperemedia.
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Agencies
Judge Orders Arrest of Credit Processor Rubin
A federal judge has ordered the arrest of credit card processor Ira N. Rubin for failing to show up at a hearing on claims that he had violated court orders issued against him for his role in aiding a credit card scam.