Chief Marketer Staff

• Agencies

  Martha Stewart’s Fortunes Rise, Signs Deal With WeddingWire

  Martha Stewart Living Omnimedia generated fourth quarter revenue of $118.5 million, up from $97 million in fourth-quarter 2006. The company

• Agencies

  Despite Falling Dollar, APAC Turns Around Loss

  APAC Customer Services Inc. generated $61.7 million during fourth-quarter 2007, up from $56.1 million a year earlier. The company reported a net loss of $1.9 million, compared with a net loss of $24 million a year earlier.

• Agencies

  Rodale Names John McCarthy VP of Rodale Direct

  Rodale Inc., has appointed John McCarthy vice president of Rodale Direct for Women’s Health, Best Life, Runner’s World, Running Times, Bicycling, and Mountain Bike, effective immediately.

• Email

  Habeas Announces Partnerships

  Habeas earlier today announced that anti-spam concern Cloudmark will integrate the e-mail reputation and deliverability firm

• David Shepard to Sell Alterian Products

  Database firm Alterian has inked a deal with David Shepard Associates (DSA), a direct marketing and database consulting firm.

• Letters to the Editor

  Today’s Loose Cannon was a fantastic read, leaps and bounds better than other articles about the late Andi Emerson this morning.

• Agencies

  AirTran Airways Drives Loyalty with ‘Pit Crew’ Service, Contest

  AirTran Airways has found a unique way to reward travelers for their loyalty.

  Last week gave passengers received special privileges for flying the airline in the form of speedier service from Danica Patrick look-alikes. In a one-day event, Pit Crew teams dressed as the Indy racecar driver worked ticket counters at LaGuardia Airport in New York and assisted travelers with luggage to push people through the check-in lines faster.

• Agencies

  Red Lion Offers Bonus Points in Leap Year Promotion

  Red Lion Hotels are hyping a leap year promotion offering bonus points to loyalty program members who make reservations for Feb. 29.

• Agencies

  Bank of America Expands NASCAR Banking Program

  Bank of America is revving its NASCAR RacePoints rewards program with more access to drivers for customers who carry bankcards, credit cards or checks bearing the NASCAR logo or drivers’ images.

• Crystal Light, Mandy Moore Challenge Women in Online Community

  Crystal Light, the low-calorie beverage mix owned by Kraft Foods, has launched an online social community centered on women’s personal fulfillment and lifestyle enrichment.