Chief Marketer Staff, Author at Chief Marketer

Catalog and Direct Mail Sales Fall at Lenox

Direct marketing sales at Lenox Group Inc. declined during the fourth quarter and 2007 overall. The company attributed sluggish sales to lower response generated from seasonal catalogs and direct mail campaigns, as well as lower Internet sales.

Omniture Allies with Baidu.com to Boost Online Marketing

Omniture Inc., an e-commerce software company based in Orem, UT, has formed a strategic alliance with Baidu.com Inc., China’s largest search engine company.

Weedfald Resigns as CMO of Troubled Circuit City

Peter Weedfald yesterday announced his departure as chief marketing officer and senior vice president at electronics retailer Circuit City, a post he has occupied since September 2006

Listline e-Newsletter 3/5

More than 550,000 provided information about themselves when they
registered at this Web site. Free giveaways and cash prize incentives
were offered. The typical age of those listed is 39 and their annual
income is about $43,000.

Agencies

Mrs. Fields Cookies Offers Sweet Spin on Corporate Gifts: Q&A

Nothing says ‘thank you’ like a fresh-baked cookie. That’s part of Mrs. Fields Cookies’ bread and butter, a firm that has been offering a corporate gifting program for employee rewards for the last 13 years. Since 2005, sales have increased about 50%.

Agencies

Tivo Terminates Rewards Program

TiVo is ending is TiVo Rewards program in May.

The company, which posted the notice on its Web site, said that through surveys it “discovered new and different ways to involve our fans and keep them more connected to TiVo and other TiVo customers.”

Agencies