Chief Marketer Staff
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Hearst to Launch Widgets for Seventeen, Eco-Site Content
Hearst Magazines Digital Media is launching social widgets that will push content from some of its magazine titles out to users’ social network pages
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Agencies
Rewards Don’t Buy Loyalty: Study
Rewards programs may draw some return business, but developing truly loyal customers requires more than special offers.
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Agencies
American Express Incentive Services Names Harris as VP of Marketing
American Express Incentive Services has named Matt Harris as vice president of marketing.
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Game Ads to Double by 2012: eMarketer
Look to the browser, not the box, for the greater part of the growth in in-game advertising over the next four years, according to a new forecast from eMarketer
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UK Marketing Association Alliance to Debut Next Month
Six trade organizations have banded together to form the Marketing Association Alliance, which will make its debut at the third annual
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Agencies
ASI Ups Curry to SVP of Marketing
The Advertising Specialty Institute has promoted Susanne Curry to senior vice president of marketing.
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Agencies
Postscripts
WYNDHAM HOTELS AND RESORTS: guest recognition program members can earn TripRewards points toward free stays and retail merchandise. Benefits include a choice of welcome snack and beverage, preferred pillow type, high-speed Internet access, express …
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News Briefs
STARBUCKS: has named Cliff Burrows president of Starbucks Coffee U.S. The post takes effect March 12
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Agencies
Personalized Marketing Lags Potential: Study
For all the promise of tailored communication, marketers still have a long way to go before they take anywhere near full advantage of personalized communication, according to a new study.