Chief Marketer Staff
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The Traditional Chinese Medicine Catalog, a slim-jim publication from China Books Inc., offers a selection of books and resources covering Chinese medicine. ReadyMade Magazine
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Listline e-Newsletter 3/31
Statlistics has been named list manager for the American Institute of
Chemical Engineers. It has a membership list totaling 42,379, in
addition to 4,570 conferences attendees. -
Agencies
Loose Cannon Will Return Next Week
Loose Cannon will not appear this week, as its author was engaging in the rites of spring and inadvertently strained his stravinsky. See you next week!
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Digital
Online Newspaper Ad Spending Soars, Print Plunges: NAA
Online advertising at newspaper Web sites rose 18.8% to $3.2 billion in 2007, accounting for 7.5% of all newspaper ad spending last year, compared to 5.7% in 2006, the Newspaper Association of America announced Friday.
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Agencies
Direct Wine Sales Reach $2.8 Billion; Mail Portion Declines
U.S. consumer direct wine sales reached $2.8 Billion in 2007, a drop of 2% from the year before, according to market research firm, VinterActive LLC.
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Ken Altman Starts List Company
List veteran Ken Altman, former vice president of list management at MKTG Services, has started his own management and brokerage company: Altman Data Marketing LLC.
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Agencies
Sun Capital Acquires Neckermann
Sun Capital Partners Inc. has completed its acquisition of German mail order company Neckermann.de GmbH.
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Direct Response Media Hires DiMatteo
Direct Response Media Inc., a direct response television advertising agency, has named David DiMatteo group account director.