Chief Marketer Staff, Author at Chief Marketer

Research Firms Integrate Offline and Mobile Data

Two marketing research firms M:Metrics and Mediamark Research & Intelligence (MRI) have formed a partnership to offer integrated data for offline and mobile marketing media planning.

Agencies

Quebecor Closes Magalog Printing Facility

Quebecor World Inc. announced Monday that it has begun closing a magalog printing facility in Quebec as part of a corporate restructuring plan under way.

InfoUK to Launch Business Database at DM Fair

InfoUK and a separate subsidiary ORC International have developed a database of businesses based in the United Kingdom that will be introduced during the International Direct Marketing Fair in London at the end of April.

Agencies

Gillette Pitches New Antiperspirant with Wedding Proposal Contest

Gillette has partnered with a wedding Web site in a search for grooms to boost awareness of its new antiperspirant.

Pernod Ricard Becomes Absolut-ly Fabulous

French spirits firm Pernod Ricard is savoring a taste of Sweden with its newly announced purchase of Vin & Sprit, the Swedish manufacturer of Absolut Vodka.

Agencies

Burger King Puts New Spin on Sandwich via Whopper Bar

Burger King is trying to inject some new life into its 51-year-old Whopper sandwich. So it’s launching a smaller format restaurant called the Whopper Bar.

Consumers to Be Tracked While Shopping: POPAI

POPAI, the Global Association for Marketing at-Retail, said that it has finalized contract negotiations with Sheridan Consulting for a new shopper engagement study in the U.S. and U.K.