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Chief Marketer Staff

  • Agencies

    Best Western Fuels Hotel Stays with Gift Card Giveaway

    Best Western International has teamed up with the Disney Channel movie “Camp Rock” to launch a travel card promotion designed to incent hotel stays during the summer

  • Agencies

    Postscripts

    MCDONALD’S: is out with its latest Happy Meal toy premiums, which play off Spay Gear gadgets. VISIBLE RESULTS: a global loyalty marketing firm has named Steve Marquis as director of business development in its U.S. office

  • Dr. Horrible’s Sing-Along Social Media Blitz

    WWJWD. What Would Joss Whedon Do.

    Marketers looking to capitalize on the power of social media could do worse than keep that mantra in mind next time they want to launch a campaign

  • BabyCenter.com Delivers New Parenting Social Network

    (Promo) Parenting Web portal BabyCenter.com recently launched a beta version of a new community it hopes will engage parents and build appeal for brand advertisers

  • Email

    In E-Mail Copy, Length Matters

    An age old direct marketing debate is getting new attention in e-communication circles: copy length. Should you keep it short or go long to reach your goals?

  • E-News to Go

    VoteGopher relaunches VoteGopher.com, The rise of the blogosphere, Sports fans are watching online, DestinationRx

  • News Brief

    OFFICE DEPOT: and The Office Depot Foundation said Carl Edwards, driver of the No. 99 Office Depot Ford in the NASCAR Sprint Cup Series, will donate 2,250 backpacks to non-profit organizations and schools in the Indianapolis, IN, area

  • Publicis Acquires Korean Digital Agency Portfolio

    Publicis Groupe has acquired Portfolio, a Korean digital marketing agency.

  • AdEx Purchases VibrantAds

    AdEx Media Inc. an online marketing agency, has bought VibrantAds LLC, an online advertising technology company that specializes in promotions and affiliate tracking technology.

  • DMA Names Woolley EVP of Government Affairs

    The Direct Marketing Association has appointed Linda A. Woolley executive vice president, government affairs. Since 1999, she has been the principal of LegisLaw, a public affairs and government relations consulting firm.