Chief Marketer Staff

• MediZine Acquires University Health Publishing Group

  MediZine LLC, a publisher and direct marketer of health information products, has acquired University Health Publishing Group

• Listline e-Newsletter 7/23

  NarrowCast Group chose Edith Roman Associates Inc. to manage IT Business
  Edge

• Agencies

  The Hershey Co. Drives Purchases with Movie Ticket Offer

  The Hershey Co. is rewarding customers with free admission to the movies in exchange for candy purchases

• Agencies

  American Express, Starwood Hotels Offer Comestibles Credit

  American Express and Starwood Hotels & Resorts Worldwide are offering a food and beverage credit for Amex gold card members under a new program

• Agencies

  USA Revs Up Product Integrations for Top Performers

  USA Network is pushing multi-platform product integrations in the second seasons of two of its top-performing series, “Burn Notice” and “Starter Wife.”

• Agencies

  Whole Foods Market Launches Coupon Program

  Whole Foods Market is introducing a national program to provide specially priced product discounts and coupons for shoppers looking for lower prices on organic and natural foods

• Agencies

  Internet Coupon Usage Grows 83%: Study

  Internet coupon usage is growing, but consumers still prefer clipping coupons from the Sunday newspaper compared to printing them online, a recent survey found

• Agencies

  Staples Teams with Bed Bath & Beyond for College Sweeps

  Staples, Inc. is out with a back-to-school campaign targeting college students.

• Agencies

  Loews Hotels Relaunches Guest Loyalty Program

  Loews Hotels is introducing a new guest loyalty program with the same title as its prior program, but with a fresh set of features

• Agencies

  Mars Snack Food Pushes Combos with Sweeps

  Mars Snackfoods is promoting its Combos Snacks brand with an instant-win game and online sweepstakes offering the chance to win a “mancation,” or all-man vacation, to next year’s Daytona 500.