Chief Marketer Staff
-
Agencies
Kmart Gets Kids to Create Ads
Kmart is giving teens a shot at 15 minutes of fame as part of a back-to-school effort with a contest that asks them to create a commercial showing off their style.
-
Ogilvy CEO Shelley Lazarus Steps Down
Shelley Lazarus, CEO of The Ogilvy Group, is stepping aside after more than a decade in the job.
-
Agencies
National Geographic Channel Launches Game Site
National Geographic Channel is giving its documentaries and other series a digital dimension with a branded game site it launched with RealNetworks.
-
Mars Names Sue Golden VP and GM
Shopper marketing agency Mars Advertising has promoted Sue Golden to vice president and general manager for its Chicago and Cincinnati offices.
-
News Brief
PREMIERE RETAIL NETWORKS INC.: a provider of digital media solutions at
retail has teamed up with GSN (Game Show Network) to bring branded content to shoppers on PRN’s Checkout TV network in supermarkets nationwide -
Worldata Index: Consumer List Prices in Decline
Consumer list prices generally declined while prices for business-to-business lists typically remained stable over the last 12 months, compared to the previous 12-month period through July 2007, according to Worldata
-
Gupta Out as Chairman of InfoGroup; Remains CEO
As part of a sweeping effort to staunch criticism of spending at InfoGroup, Vin Gupta has been relieved of his position as chairman of the board at the company formerly called InfoUSA.
-
Reputed Spam King Gets Four Years in Prison
Robert Alan Soloway has a long history of thumbing his nose at authority. Now he
-
Ogilvy Names Young Global CEO, Succeeding Lazarus
The Ogilvy Group has named Miles Young global chief executive officer as of Jan 1. He currently serves as chairman of Ogilvy and Mather Worldwide Asia Pacific.