* Lend Me a Hand Credit Card Declines
* How Newsletter Subscribers
* Conscious Consumers Healthy Dieting for the Overweight
* Thomson Carswell Accounting and Finance Contacts
* MC Cubed
* Worldata Summer Index: Consumer List Prices in Decline
* Tamayo Miyares & Sherman
* Yankee Magazine
NEW LISTS
Lend Me a Hand Credit Card Declines
Names have been assembled for consumers whose applications for credit cards were declined in the last 12 months. Most of these 3.5 million individuals are employed, but may have poor or intermittent incomes. The sources are direct mail and the Internet.
Selections: Monthly hotline, age, gender, income, presence of children, homeowner, ethnicity, length of residence, lifestyle, telephone number, state/SCF/ZIP
Price: $100/M
Contact: Aggressive List Management Inc., Rhea Miller (217-787-2029, ext. 204; rheam@aggressivelist.com)
How Newsletter Subscribers
F+W Publications Inc. offers a list of 20,441 subscribers to this e-mail newsletter for graphic design professionals. Readers include designers, art directors, design firm principals, corporate and advertising agency design professionals, design educators and students. Three quarters of the subscribers are women. Direct mail is primary source.
Selections: Gender, state/SCF/ZIP
Price: $300/M
Contact: MeritDirect, Danielle Zaborski (914-368-1090; dzaborski@meritdirect.com)
Conscious Consumers Healthy Dieting for the Overweight
Publications supplied data for this list of consumers reportedly interested in losing weight. The file lists 368,419 women and 122,800 men from all age groups. It includes individuals with interests such as mediation, aromatherapy, health foods and natural products.
Selections: Monthly hotline age, gender, household income, state/SCF/ZIP
Price: $85/M
Contact: List Bargains Division, Media Source Solutions, Mary Jane Acito (914-617-8138; mj@listbargains.com)
CANADIAN LIST NEWS
Thomson Carswell Accounting and Finance Contacts
This publisher’s list identifies professionals who purchased products for accounting and finance work. It names 4,112 Canadian buyers including many repeat direct mail buyers.
Selections: Gender, key records, 12-month hotline, number of employees, interest area, one per organization, SIC code, job title/function, FSA
Price: $180 (Canadian)
Contact: Cornerstone Group of Companies, Richard Todd (416-932-9555, ext. 136; rtodd@cstonecanada.com)
COOPERATIVE DATABASES
MC Cubed
Matching consumer data with postal and e-mail addresses, landline telephone and cell phone numbers are available. The count for this recently launched cooperative database is projected to reach 20 million in September. More than 20 publishing and travel industry companies are contributing data for co-op database. Data is collected through Web Site co-registrations. Household data and other enhancements have been overlaid.
Selections: Lifestyle, recency, age, gender, income, state/SCF/ZIP
Price: $95/M (postal file); $100/M (e-mail file)
Contact: Media Source Solutions Inc., Michele Volpe (954-788-0213; mvolpe@mediasourcesolutions.com)
IN THE NEWS
Worldata Summer Index: Consumer List Prices in Decline
Consumer list prices generally declined while prices for business-to-business lists typically remained stable over the last 12 months, compared to the previous 12-month period through July 2007, according to the Worldata’s Summer 2008 List Price Index. For the full story, click here (directmag.com/datalist/worldata-index072408).
SPECIALS!
Tamayo Miyares & Sherman
This Hispanic DM agency is offering $20/M off the base price of its Hispanic consumer file and $50/M off the base of its Hispanic-owned businesses list, for orders of 10,000 or more names through Sept. 30. Data is available for 3.3 million businesses and 16 million households. Contact List Services Corp., Jen Cronin (203-791-4162; jcronin@listservices.com)
Yankee Magazine
Test mailers receive one free non-enhanced select from the Yankee Magazine file. It consists of 230,000 subscribers. Contact ALC Data Management, Lisa Donzella (914-524-5263; lisa.donzella@alc.com)
