Chief Marketer Staff

• Listline e-Newsletter 7/29

  Vendome Group is offering a postal list of 22,846 subscribers to
  Addiction Professional magazine.

• JCPenney Creates Online Game for College Girls

  JCPenney has launched an online game to help pitch its dorm room products to college-bound women.

• Unilever to Sell Laundry Business for $1.45 Billion

  Unilever said yesterday that it has agreed to sell its North American laundry business, which includes Snuggle and Wisk, to private equity firm Vestar Capital Partners

• P&G Backs Febreze Refresher with Major Marketing

  Procter & Gamble is promoting its new Febreze Fabric Refresher—the brand’s biggest marketing effort this year

• Agencies

  Coca-Cola Sponsors Hip Hop Concert Tour

  Coca-Cola is fueling a free six-city concert tour featuring Hip Hop artist Lupe Fiasco as the headliner

• Former Domino’s CMO to Head Marketing at Wendy’s

  Ken Calwell, the former chief marketing officer at Domino’s Pizza, is returning to his old stomping grounds, Wendy’s International, Inc., to become its new marketing head

• Office Depot, Old Spice to Sponsor Tony Stewart’s Chevy

  Office Depot and Old Spice will co-sponsor Tony Stewart’s No. 14 Chevrolet Impala in the NASCAR Sprint Cup Series during 2009.

• Levi’s, JCPenney Back VH1 Save the Music Initiative

  Levi’s and JCPenney are working in harmony to support VH1’s Save the Music Foundation with a fund-raising campaign next week

• News Briefs

  KRAFT PIZZA CO.: has been named the official pizza of the National Football League Green Bay Packers

• Agencies

  Invite Your Audience To Build Loyalty

  Experts have been warning of the decline of brand loyalty for some time, yet few really have offered a way out. The reason is a misunderstanding of the nature of relationships