Chief Marketer Staff

• Agencies

  New Data Shows the Tween Scene is Online

  Trying to figure out the 10 to 14 year old group of consumers called tweens? So are their parents, and not to mention, marketers

• Agencies

  Will Cuil be a Cooler Search Engine Than Google?

  A new search engine launched Sunday. It’s called “Cuil” (pronounced “Cool”) and it’s supposed to be bigger, faster, and better than Google

• Canadians Desire Environmentally Friendly Products

  An overwhelming majority of Canadian consumers consider the environmental impact of product purchases, but few believe environmental claims made by marketers, according to Benisom Byrne

• Agencies

  Robber Turned Rapper Shares Spotlight with Big Mac Chant Winner

  What’s a Big Mac Chant Off without a contestant who served time for robbing a McDonald’s?

• Monomoy Capital Buys Chadwick’s, Metrostyle and Closeout Catalog

  A private equity investment firm Monomoy Capital Partners L.P. has acquired the catalog, Internet and retail operations of Chadwick

• Aberdeen Study: Segmentation and Personalization Boost E-mail

  Data segmentation and personalization significantly increases e-mail campaign effectiveness, according to new research data findings released by Aberdeen Group.

• Mail Stream: A Report on Incoming Direct Mail

  The June catalog from Talbots

• Listline e-Newsletter 7/28

  PESI LLC appointed Walter Karl Inc. to oversee a list of 308,322 seminar
  attendees involved in such specialties as therapy, psychology,
  psychiatry and addiction counseling.

• Stop & Shop Sues Whole Foods Over Ad Campaign

  Supermarket chain Stop & Shop Supermarket Co. has filed a lawsuit against rival Whole Food Market claiming the company violated its trademark and stole its marketing campaign, according to news reports.

• Agencies

  Borders Sweeps Teaches About New Web Site

  Borders recently overhauled its Web site and is teaching people about the changes with a new sweepstakes.