Chief Marketer Staff

• Agencies

  Race to Donate

  Some people have a need for speed. Others have a need to do good. Now they can satisfy those cravings at the same time. Every two seconds (how’s that

• On the Rebound

  These days merely opening the paper or listening to the evening news is guaranteed to bring on a bad mood. Oil and food prices go one way while employment

• Campaign Index

  NESTL Loss for Lyrics Nestl is on the hunt for lyricists as part of a video contest to promote its new Giant Chewy Nerds candy. Teens and tweens can submit

• Letters to the Editor

  SAYS DIRECT’S A SELLOUT Why not put a KKK mask on John McCain? Direct’s obvious bias toward Democrats could not be more clear. And the photo used in the

• Agencies

  Film Fest

  Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It’s

• Agencies

  Shakin’ It Up

  The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night.

• Agencies

  The Personal Touch

  Face mapping is not likely a term widely understood by the greater American population. But if Dermalogica has its way, it will be one day. Dermalogica

• Bull Run

  When my group arrived in Pamplona, Spain, last month to partake in the San Fermin festival, better known as or the running of the bulls, one in the group

• Conectado!

  When it comes to connecting with the massive U.S. Hispanic market, most advertisers don’t know which side the iguana chews on. And if you don’t know what

• Agencies

  Have You Seen Us?

  At first glance the notice plastered on the newspaper box or streetlamp looks like every other forlorn cry for assistance in the big, not-very-pet-friendly