Chief Marketer Staff

• Listline

  NEW LISTS Lend Me a Hand More than 4.1 million consumers who applied for non-collateral loans and payday loans in the last 12 months are listed. Most

• Agencies

  Shakin’ It Up

  The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night.

• Conectado!

  When it comes to connecting with the massive U.S. Hispanic market, most advertisers don’t know which side the iguana chews on. And if you don’t know what

• Street Smarts

  You’re no dope. After all, you’re smart enough to read Direct. But that doesn’t mean you can’t learn something new, especially when it comes to finding

• Agencies

  Have You Seen Us?

  At first glance the notice plastered on the newspaper box or streetlamp looks like every other forlorn cry for assistance in the big, not-very-pet-friendly

• Digital

  Web Radio Hits Targeted TuneAd opps abound as online space matures

  I was tuning in the shine on my brand-new monitorDoing anything my hard drive advisedWith every one of those dot-com stationsPlaying songs bringing tears

• On the Rebound

  These days merely opening the paper or listening to the evening news is guaranteed to bring on a bad mood. Oil and food prices go one way while employment

• Agencies

  Why Not Have It All?

  For a price or a click today’s consumer can have it all. At the Chicago Association of Direct Marketing’s recent IMX08 event, Yankelovich Inc. president

• Card Tricks

  Those cute little American Greetings cards for kids just got a little more entertaining. The cards will soon double as gifts, each including a code to

• Agencies

  The Personal Touch

  Face mapping is not likely a term widely understood by the greater American population. But if Dermalogica has its way, it will be one day. Dermalogica