Chief Marketer Staff

• Agencies

  Why Not Have It All?

  For a price or a click today’s consumer can have it all. At the Chicago Association of Direct Marketing’s recent IMX08 event, Yankelovich Inc. president

• Obama Should Change His E-mail Manager

  For a campaign that’s supposed to be so Internet savvy, Barack Obama’s sure makes some silly mistakes with its e-mailings. Out of the blue recently, Kathy

• Street Smarts

  You’re no dope. After all, you’re smart enough to read Direct. But that doesn’t mean you can’t learn something new, especially when it comes to finding

• Agencies

  Smooth Operators

  Starbucks is one of a number of quick service restaurants trying to elbow its way into the lucrative market this summer for healthful smoothie drinks.

• Survivor Bets on Lottery Tickets

  The hit TV series has found another way to show fans that taking a chance can sometimes pay off: branded lottery tickets. It’s about expanding and extending

• Agencies

  Race to Donate

  Some people have a need for speed. Others have a need to do good. Now they can satisfy those cravings at the same time. Every two seconds (how’s that

• On the Rebound

  These days merely opening the paper or listening to the evening news is guaranteed to bring on a bad mood. Oil and food prices go one way while employment

• Listline e-Newsletter 8/1

  Trinity Direct has been chosen to manage the Cardinal Newman Society’s
  list of donors. It identifies nearly 12,000 Roman Catholic contributors

• Evian Aims to Make Big Splash with U.S. Open Tennis

  Evian will push a facial spray and a new designer bottle as part of its sponsorship at the U.S. Open Tennis Tournament this year

• Agencies

  Burger King Launches Soccer Program Targeting Hispanics

  Burger King Corp. is kicking off a series of soccer events this weekend targeting Hispanics to build its brand and give customers another reason to visit its restaurants