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Chief Marketer Staff

  • Listline e-Newsletter 8/11

    Aggressive List Management Inc. has been tapped to manage a portfolio of
    lists for Flaghouse Inc., including a master file with 118,157 catalog
    buyers from the last 12 months. Separate files identify purchasers from
    Flaghouse’s Education & Recreation, Sensory Solutions, Special
    Populations, Healthcare Professionals and Education Professionals
    catalogs.

  • Agencies

    Lifetime Bus Tour Aims to Inspire Women Politically

    Lifetime Networks is on the road with a national bus tour intended to bring American women into the political process in the run-up to this year’s presidential election

  • Favre and Jets Poised to Score Marketing Points

    The New York Jets have gained serious marketing momentum over the Super Bowl champion New York Giants by acquiring veteran quarterback Brett Favre

  • Olympics Overrun by Commercial Interests: Report

    Commercialism is compromising the principles of the contemporary Olympic Games, a report by the advocacy group Commercial Alert contends

  • CoActive Rebrands Under ‘Mktg’

    CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased

  • News Brief

    REEBOK: has teamed up with Hasbro to launch a Monopoly-inspired footwear collection

  • Agencies

    Loose Cannon: Banner Days for Irrelevant Ads

    Last Friday, Yahoo Inc. announced it would allow consumers to opt out of having ads triggered off their personal information put in front of them. These ads were served up on a variety of branded Yahoo sites, such as Yahoo Sports or Yahoo Finance.

    The company may as well have offered to have Yahoo users opt out of being attacked by woolly mammoths.

  • Denny’s Pairs Down Finalists in ‘Vote for Real’ Contest

    The nominations for the best impersonation of a presidential candidate are in, and Denny’s is asking the public to choose their favorite in an online vote

  • Mobile Content Provider Settles with Florida AG

    A Hong Kong company that distributes content for cell phones will pay $1 million as part of a voluntary cyberfraud settlement with Florida Attorney General Bill McCollum.

  • Harland Clarke Income Rises on Acquisitions

    Harland Clarke Holdings Corp. posted net income of $14.6 million for the second quarter, compared to a net loss of $37.5
    million for the same period last year.