Chief Marketer Staff

• News Brief

  JACK IN THE BOX: restaurants have added a new item to its menu: Breakfast Bowls

• Innotrac Reports Higher Fulfillment and Telemarketing Revenues

  Innotrac Corp. reported $29.5 million in second quarter revenues generated from fulfillment and telemarketing operations, up from $28.1 million for the same quarter last year. It reported a net income of $995,000 for the second quarter, compared to $45,000 for the second quarter of 2007.

• Kowabunga Reports Sales Dip for Former List Division

  Think Partnership Inc., which is now doing business under the name Kowabunga Inc., reported that its list business unit generated $2.7 million in revenues in the second quarter that ended June 30.

• DMA Study: Non-Catalog Direct Mail Advertising Still Growing

  Non-catalog direct mail is projected to grow this year as more than 44% of respondents to a Direct Marketing Association survey said they would increase use of the medium over 2007 levels.

• IAB: Clout for Online Ad Networks Is Increasing

  The volume of advertising sold through online ad networks accounted for 30% of total ad impressions in 2007, compared to 5% in 2006, according to study conducted jointly by Interactive Advertising Bureau and the consulting firm Bain & Co.

• Mail Stream: A Report on Incoming Direct Mail

  Restoration Hardware debuts its new

• Agencies

  Even Younger Demographics Prefer Direct Mail

  The key to knowing your consumer is figuring out the best way to engage them. If you’re positive that’s online, think again. Believe it or not, statistics show that the digital generation actually prefers direct mail

• Agencies

  Develop A Digital Marketing Blueprint

  Digital has become mainstream in the media and advertising worlds, but many companies are failing to leverage it effectively. Here’s what companies need to know if they want to successfully engage consumers in digital channels

• Listline e-Newsletter 8/11

  Aggressive List Management Inc. has been tapped to manage a portfolio of
  lists for Flaghouse Inc., including a master file with 118,157 catalog
  buyers from the last 12 months. Separate files identify purchasers from
  Flaghouse’s Education & Recreation, Sensory Solutions, Special
  Populations, Healthcare Professionals and Education Professionals
  catalogs.

• Agencies

  Lifetime Bus Tour Aims to Inspire Women Politically

  Lifetime Networks is on the road with a national bus tour intended to bring American women into the political process in the run-up to this year’s presidential election