Chief Marketer Staff, Author at Chief Marketer

Search Overtaking E-mail? Pshaw!

Internet searches are quickly catching up with e-mail as consumers

Mobile Subscribers are Different: Forrester

People who read and send e-mails on their mobile phones are younger, more career motivated, image conscious and more open to ads than other e-mail users, according to a recent report from Forrester Research

Agencies

Does Best Buy Need an Identity Check?

Best Buy has become too many things to too many people, which may be why a quarter of the attendees of CMO Barry Judge’s keynote at eTail 2008 in Washington last week felt the electronics merchant’s brand mission was “largely undefined.” So where did it go wrong—and is that wrong really a right?

Agencies

Widgets Work—If You Have a Loyal Audience

Web widgets are popping up everywhere, but are they worth their weight in embeddable chucks of code? Panelists at eTail 2008 had a lot to say about the latest marketing phenomenon

Listline e-Newsletter 8/12

Walter Karl Inc. recently assumed management of a list of financial and
legal seminar attendees from PESI LLC. More than 22,000 names are
available, including 5,361 attendees from the last six months

Coca-Cola Beams via Bluetooth in Beijing

Olympic sponsor The Coca-Cola Co. is offering its commercial content to millions of Beijing citizens and visitors via their mobile phones in a collaboration with the country’s largest Bluetooth media company

Agencies

USA Swimming Stages U.S. Recruitment Events

While U.S. swimmers are going for medals in Beijing, USA Swimming is staging viewing parties at its affiliate clubs around the country to encourage fresh talent to jump in the pools

Agencies

Subway Ups Ante: $67 Million in Prizes in Scrabble Game

Subway restaurants are once again tapping a popular board game to drive in-store traffic and build sales with its biggest instant- and collect-and-win game

Kellogg Ups Baynes to Marketing Role

Kellogg Co. has promoted Global Chief Marketing Officer Mark Baynes to vice president of the global leadership team effective immediately

Agencies

Pineapple Express’ Ads Light Up YouTube, MySpace

A new online promo campaign for Sony Pictures’ release “Pineapple Express” claims to offer the first high-definition video ad to appear in YouTube—along with lots of age-restricted content, an online game, and mobile ringtones