Chief Marketer Staff

• Abercrombie Income Drops $3.5 Million

  Abercrombie & Fitch Co. reported net income of $77.8 million for the second quarter, a decrease from $81.3 million last year.

• Listline e-Newsletter 8/15

  Zed Marketing Group has been appointed list manager for Van Bourgondien
  Bros. This cataloger of flower bulbs and perennial plants offers a list
  of 51,814 buyers from the last 12 months. The average order was $67. RMI
  Direct Marketing Inc. was the previous list manager.

• Gold Medals May Not Spark Marketing Deals

  Athletes who win Olympic gold in Beijing might not parlay their triumphs into lucrative marketing payoffs after the cheering stops.

• Agencies

  Circuit City, YouTube Team to Tackle Your Inner Jock

  Tapping into the fantasy sports trend and the run-up to the pro football season, Circuit City has begun sponsoring a new YouTube channel dedicated to fan analysis of pro trades and performances.

• McDonald’s Ties Chicken Sandwich with E-Coupons

  McDonald’s is promoting its Southern Style Chicken line with e-coupons and a Web tie-in to the Olympic Games.

• NASCAR Show to Help Push Gas Conservation

  NASCAR is joining the Alliance to Save Energy, an organization that promotes energy efficiency, to encourage consumers to conserve gas through segments on syndicated TV and radio shows.

• Agencies

  Bob’s Stores Brings Back Action Sports Tour’

  Bob’s Stores is looking once again to connect with action sport enthusiasts and is using a tour outside its stores to do it.

• Cox Puts Valpak on Selling Block

  Cox Enterprises, Inc. said it plans to sell Valpak, the cooperative direct mail company along with the Austin American-Statesman, , and all of Cox’s community newspapers in North Carolina, Colorado and Texas.

• AdEx Media Acquires Digital Instructor

  AdEx Media, Inc., an online marketer, has acquired Digital Instructor LLC, an Internet-based continuity and digital products company.

• Urban Outfitters Income Skyrockets

  Urban Outfitters Inc. posted net income of $546.9 million for the second quarter, a 79% surge over $31.9 million in the prior year.