Chief Marketer Staff

• Listline e-Newsletter 8/18

  IAC Ad Solutions has released a master file containing 3.6 million
  e-mail addresses targeting individuals who access information from
  Excite.com. Postal addresses have been available for some time.

• Agencies

  7-Eleven, Pepsi Team for “Madden NFL 09” Rollout

  In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12.

• Cox Puts Valpak on Selling Block

  (Direct Newsline) Cox Enterprises, Inc. said it plans to sell Valpak, the cooperative direct mail company along with the Austin American-Statesman, and all of Cox’s community newspapers in North Carolina, Colorado and Texas.

• Agencies

  NBC’s Multiplatform Olympics Play Draws Millions

  NBC’s strategy to stream live Olympics video online to pump up primetime numbers and boost fans’ round-the-clock interest in the Games appears to be paying off.

• Phelps Celebrity Donruss Card Value Skyrockets

  While Olympic superstar Michael Phelps continue to collect gold medals in Beijing, the value of his celebrity Donruss trading card is soaring in online bidding.

• News Briefs

  ARBY’S RESTAURANTS: in Canada are celebrating the 30th birthday of its Beef ‘n Cheddar Sandwich by offering it in its stores for 30 cents each through Sept. 14. The product features roast beef with gooey, cheddar cheese, red ranch sauce on an onion roll. The fast food chain operates 113 restaurants throughout Canada.

• Agencies

  Loose Cannon: Microsoft’s Live Search Ain’t Dead-On

  When a marketer proposes a shopping scheme that relies on changing consumer behavior, eye-rolling within the trade press becomes almost audible.

  But if that scheme happens to be the brainchild of Microsoft, even the battle-weariest of us are loath to dismiss it out of hand.

  These are the circumstances surrounding Live Search, Microsoft

• Phisher gets Seven Years

  A Connecticut man has been sentenced to seven years in prison for allegedly masterminding a phishing scheme in which he and five others scammed AOL users out of hundreds of thousands of dollars over four years.

• FTC Adds Defendants to Two Fraud Cases

  The Federal Trade Commissions filed amended complaints on Friday, adding defendants to two cases of alleged fraud.

• Nordstrom Earnings Drop in Second Quarter

  Nordstrom, Inc. posted second-quarter earnings of $143 million, a decrease from $180 million from the prior year.