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Chief Marketer Staff

  • Candidates Dangle ‘Firsts’ to E-mail Subscribers

    (Magilla Marketing) E-mail addresses are apparently proving to be valuable assets to America’s presidential candidates as both John McCain and Barack Obama have been giving e-mail subscribers preferential treatment

  • E-News to Go

    Barnes & Noble Expands Studio, Fox International Launches Biensimple.com, Mars Debuts Halloween Sweeps Site

  • News Briefs

    CHORION: has named Robert Traub vice president of Licensing, Americas. The post went into effect Aug. 4. He replaces Pamela Ferris-Mueller. In his new role, Traub is in charge of all aspects of licensing and merchandising campaigns for Chorion’s properties in the U.S., Canada and Latin America, including Mr. Men and Little Miss, The World of Eric Carle, Olivia, Paddington and Trucktown. Previously, he was senior vice president, global retail sales and marketing development for Nickelodeon & Viacom Consumer Products. Prior to that, he was director of marketing and sales for Marvel Entertainment Group, where he was responsible for the development and execution of all sales and marketing programs.

  • Jeff Kelley Named President of The Millard Group

    Jeff Kelley, formerly VP of the list management division at Millard Group, has been named Millard

  • Agencies

    Postal Carrier Pleads Guilty to Hoarding Direct Mail

    If marketers in the Raleigh, NC area have been wondering why response rates in certain neighborhoods have been non-existent, now they have a possible explanation.

    A 58-year-old former mail carrier admitted yesterday in federal court that he had stashed thousands of pieces of commercial mail at his home

  • Agencies

    Credit Card Mail Volume Drops For Third Consecutive Quarter: Mintel

    For the third straight quarter, the number of credit card solicitations mailed to Americans has declined. Acquisition mailings dropped from 1.67 billion pieces in this year

  • WebTrends Names Alex Yoder CEO

    Online marketing and analytics firm WebTrends Inc. has named Alex Yoder as the company

  • Tips for Getting E-Commerce Sites Holiday-Ready

    The countdown to the holiday season has begun, and marketers should start preparing their e-commerce sites for the traditional spending rush. Jamus Driscoll, VP of marketing at Demandware Software, has issued a 10-tip checklist for online retailers.

  • Agencies

    Letters to the Editor

    Letters in response to Loose Cannon: Microsoft’s Live Search Ain’t Dead-On

  • Mail Stream: A Report on Incoming Direct Mail

    American Country Home Store