Chief Marketer Staff

• Johnson’s Makes Debbie Phelps Top Olympics Mom

  As her son Michael is being touted as the greatest all-time Olympics athlete, Debbie Phelps has gained a prominent media profile and a title of her own: “Johnson’s Baby Mom of the Olympic Games.”

• Agencies

  Mars Snackfood Kicks off $1 Million Halloween Sweepstakes

  Mars Snackfood U.S. is hoping to drive sales of its candy with a Halloween-themed sweepstakes and instant-win game offering the chance to win $1 million.

• Agencies

  Canon Reruns NFL Photo Contest Play

  Canon is reprising its amateur football photo contest with former quarterback Archie Manning as its star play caller to hype its National Football League sponsorship role.

• Courting the Fathead Vote

  Americans of any political persuasion can now call the other guy’s (presumptive) candidate a Fathead and be right. In fact, Barack Obama and John McCain are both Fatheads, and will be until November.

• Agencies

  Madden 09 Marketing Rolls Out

  It’s the 20th anniversary of the iconic Madden NFL video game franchise, and marketers are partnering with it as if it was a major motion picture debut. And, all the hype started even before

• Agencies

  Will Gold Medals Spark Post-Olympic Marketing Deals?

  Michael Phelps will likely be able to parlay his triumphs in Beijing into lucrative marketing payoffs. But by the end of the week, audiences with a short attention span may forget about other athletes

• Agencies

  Loose Cannon: Microsoft’s Live Search Ain’t Dead-On

  When a marketer proposes a shopping scheme that relies on changing consumer behavior, eye-rolling within the trade press becomes almost audible. But if that scheme happens to be

• Agencies

  Out of Stock Items Are an Opportunity to Gain a Customer

  If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you’ve lost a chance to win that customer?

• ‘The Rocker’ Tries to Virally Rainn in Viewers

  No one can say Rainn Wilson is a dilettante when it comes to promoting his work.

  The actor, best known as Dwight Schrute on the sitcom “The Office,” is at the center of a viral online campaign to plug his new movie “The Rocker.”

• Levi’s ‘Unbuttons’ Celebrity Digital Campaign

  (Promo) The Levi’s brand is using the power of celebrity and music downloads to appeal to consumers in a new digital campaign