Chief Marketer Staff
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Agencies
Lillian Vernon’s New Owner Expands Catalog Plans
The current owner of Lillian Vernon, Current USA Inc., plans to increase catalog circulation and send out a steady stream of mailings, according to a company statement.
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Agencies
Small, Medium Businesses to Increase Ad Spending: Study
Eighty-one percent of all small- to medium-sized businesses will either maintain or increase their level of advertising spending, according to the Local Commerce Monitor,
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Agencies
Barclaycard US Names Michelle Bottomley CMO
Barclays PLC has appointed Michelle Bottomley CMO of Barclaycard US, its credit card business in the United States.
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Letters to the Editor
In response to the most recent Loose Cannon column (http://directmag.com/opinions-columnists/loosecannon/microsoft-live-search-dead-0818/) a reader offers a detailed analysis of Microsoft’s online shopping scheme Live Search.
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“Road To RoadShow” Webinar Series on Entertainment Marketing
The “Road to RoadShow” program will feature three live hourlong Webcasts, which will then be available upon demand-
• TV Promotions, Aug. 19
• Film & Home Entertainment, Aug. 26
• Music Promotions, Sept. 3
The entertainment business is changing, and with it brand marketers’ promotional tactics. Each segment has its own tools and best practices. There’s a lot to keep up with, but the rewards can be enormous. Take advantage of one or all of our Webinars. You will learn how to generate strong ROI and customer interaction in each of the fields, and you’ll find out how the top brands maximize their marketing dollars. -
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Email
Everett-Church Joins Responsys
Privacy expert Ray Everett-Church has signed on with Responsys as the e-mail service provider
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Email
Stupid Legal Watch: CA Anti-Spam Bill Passes State Assembly
An anti-spam bill that would give individuals the right to sue over allegedly false and deceptive unsolicited e-mail has passed the California state assembly and will reportedly go to the governor
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Listline e-Newsletter 8/19
Direct Media has assumed management of a list of Electronic Home Expo
attendees. The count is 55,552. Direct mail is the source. ALC Data
Management was the prior list manager.