Chief Marketer Staff

• Agencies

  The Athlete’s Foot Drives Store Visits with Backpack Offer

  The Athlete’s Foot is running a gift-with-purchase promotion timed for back-to-school to drive in-store visits

• Agencies

  ABC Ads Take Over TV Guide for Fall Preview

  In an unprecedented promotional print stunt, ABC Television is sponsoring TV Guide’s Aug. 25 fall programming preview issue

• Agencies

  General Growth Property Hosts ‘Votes Count’ Program

  General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer

• Agencies

  Citi Cards, Green Dot Create Prepaid Cards

  Citi Cards and Green Dot Corp. have struck a deal to create Citi-issued gift cards and reloadable prepaid debit cards

• Agencies

  Food Network Star Promotes Sweeps on ValPak

  The Food Network is promoting its newest show, “Grill It With Bobby Flay,” on the widely recognized blue Valpak envelopes.

• Agencies

  Hyatt Offers Triple Reward Deal for Fall Vacations

  Hyatt is encouraging consumers who may have foregone summer travel plans to plot a fall getaway to Hyatt Resorts property with a triple play of perks

• Bravo Appoints New Senior Marketing Executive

  Ellen Stone has been named to the newly created position of senior vice president of marketing for Bravo Media

• Agencies

  National Car Rental Reruns ‘One-Two-Free’ Deal

  National Car Rental is reprising a promotion aimed at frequent airport travelers that provides a free rental day as a reward.

• News Brief

  GLOBUS: family of brands, which offers first-class, escorted travel, has renewed its contract with interactive marketing agency 90octane, LLC

• FTC’s TSR Changes Address Prerecorded Calls, Abandonment

  The Federal Trade Commission issued two amendments to its Telemarketing Sales Rule (TSR). The first prohibits telemarketing calls that use prerecorded messages, unless a recipient has previously agreed to receive such calls from the marketer. The second amendment changes the method under which call abandonment rates are calculated.