Chief Marketer Staff

• Agencies

  McDonald’s Pushes Specialty Coffee in Ohio with Promos

  McDonald’s is backing the recent launch of specialty coffee in Central Ohio with a host of promotions to spread the word about the new menu items

• Agencies

  Brian Wilson Album Gets Multimedia Boost

  The latest album from legendary pop composer Brian Wilson will be streamed on Gannett newspaper and TV station Web sites in the run-up to its September release

• Phelps Bypasses Wheaties in Favor of Corn Flakes

  With eight gold medals from the summer Olympic Games wrapped around his neck, swimmer Michael Phelps has more than earned the right to choose which box of cereal he would like his image to appear on.

• News Brief

  DAIRY QUEEN: is adding a new item to its menu: Iron Grilled Sandwiches

• Equifax Eliminates 190 Positions

  Equifax Inc. has laid off 190 workers as part of a reorganization effort, according to a company spokesman.

• Agencies

  Valassis Sells French Operations to HighCo

  Valassis has sold its French subsidiaries to HighCo, a French marketing services firm. Complete details of the sale

• Agencies

  Revenue, Income Up For Salesforce.com

  CRM services and data management firm Salesforce.com generated $263.1 million in revenue during its second quarter, a jump from the $176.6 million it realized in second quarter 2007.

• Experian Picks Managing Director for UK And Ireland

  Charlotte Hogg has been named managing director of Experian

• Vertis Names Jerry Cacciatore Senior VP of Premedia Operations

  Vertis Communications has named Jerry Cacciatore senior VP of premedia operations.

• Listline e-Newsletter 8/20

  Milo Media now offers e-mail addresses for 3,630 subscribers to Utility
  & Fleets. The magazine targets fleet managers, engineers, supervisors
  and purchasing managers. A corresponding postal file lists 15,641
  subscribers.