Chief Marketer Staff

• Email

  Stupid E-mail Watch: Now Biden’s Calling Me Names

  One result of Democratic presidential candidate Barack Obama

• Email

  Ex-Premiere Global Strategist Launches E-mail Agency

  Kara Trivunovic, up until recently a- e-mail marketing strategist with Premiere Global Services, has launched an e-mail marketing agency

• Listline e-Newsletter 8/26

  More than 55,000 subscribers to Garden & Gun are available. This lifestyle magazine launched in early
  2007 focuses on the South. Sources include direct mail, insert media and
  direct to publisher.

• Fenway Sports Taps NASCAR Exec for Motorsports Unit

  NASCAR marketing executive Brian Corcoran has been named executive vice president of business development and motorsports for the Fenway Sport Group

• NBCOlympics.com Not a Video Ad Magnet: eMarketer

  Before the start of the Beijing Olympics, it was widely reported that NBC Universal intended its coverage of the games as an experiment in how audiences wanted to access video coverage

• Agencies

  PCH Warns Consumers of Bogus ‘Oprah’ Mailings

  Publishers Clearing House alerted consumers last week about fraudulent sweepstakes mailings that claim to be from PCH, Oprah Winfrey and O Magazine

• News Brief

  DR PEPPER SNAPPLE GROUP: has reached an agreement to acquire a minority interest in Big Red, Inc

• Agencies

  NBCOlympics.com Not a Video Ad Magnet

  Before the start of the Beijing Olympics, it was widely reported that NBC Universal intended its coverage of the games as an experiment in how audiences wanted to access video coverage: on TV, on the Web or even via mobile handset. But decisions made by NBC Universal

• Agencies

  Social Media Lessons Learned from Taryn Rose

  Last fall, Taryn Rose’s designer shoes and handbags seemed to be well on the way to becoming a hot holiday product. The company had taken steps to incorporate social media marketing into the mix well before the start of the season

• Agencies

  Search Overtaking E-mail? Pshaw!

  Internet searches are quickly catching up with e-mail as consumers’ top online activity, according to a recent report from the Pew Internet and American Life Project… Ken Magill cries “bullsh*t.”