Chief Marketer Staff
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News Brief
DENNY’S: has launched its Rockstar menu presented by Dr Pepper, a new offering created by top musicians, including the All-American Rejects, Taking Back Sunday, Plain White T’s and the Eagles of Death Metal
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Give Content a Chance: Why Smart Content is Smart Marketing
In the very first episode of the first season of Mad Men, a television show based in the 1960s advertising world, the ad men run a market researcher out of the room for providing quantitative and psychological insights on an upcoming campaign tagline
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Agencies
DMA Ramps Up Lobbying Spending in Election Year
Put aside the balloons and the baby kissing: The surest sign that it’s an election year is an increase in lobbyist spending. The Direct Marketing Association, which spent $800,000 on these activities throughout all of 2007, nearly matched that during the first six months of 2008.
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Agencies
Bankruptcy Court Approves Vertis’ Reorganization
The U.S. Bankruptcy Court for the District of Delaware has approved Vertis Communication
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Agencies
J. Crew’s Second Quarter Affected By Direct Systems Upgrade
J. Crew Group, Inc. generated revenue of $336.3 million, up from 304.7 million during second-quarter 2007.
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Agencies
Alaska Airlines Names Navin Mithel Managing Director of CRM
Navin Mithel has joined Alaska Airlines as managing director of customer relationship management.
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Agencies
Merkle Picks Chris Crayner For SVP, Customer Management Strategy Position
Database agency Merkle has hired Chris Crayner to serve as senior VP of customer management strategy.
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Email
Broken Graphics and the 40/40/20 Rule
E-mail marketing executives talk incessantly about the importance of relevancy. And rightly so.
But they often also talk about relevancy like it
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Email
Second Phisher in Scam Ring Walks
A second man sentenced for taking part in a phishing ring that allegedly scammed AOL users out of hundreds of thousands of dollars will not do any more prison time than he has already served for his role in the scheme