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Chief Marketer Staff

  • Gander Mountain Cuts Losses

    Gander Mountain Co. posted a net loss of $4.9 million for the second quarter, compared to a net loss of $9.7 million in the prior year.

  • Agencies

    USPS Proposes Mailing Label Automation Requirement

    The U.S. Postal Service has proposed requiring that detached address labels (DAL)s accompanying saturation mailings of standard mail and periodicals be automation-compatible and have a correct delivery point Postnet or Intelligent Mail barcode with an 11-digit routing code.

  • Office Depot Names Newman Executive VP and CFO

    Office Depot has named Mike Newman executive vice president and chief financial officer. He replaces Charles Brown, interim CFO, who will continue in his role as president, international.

  • Build your Brand with Email

    Do you conduct sweepstakes, stage events or offer premiums and incentives? It makes no difference what kind of promotion you do. The best way to get the word out is through e-mail. For one thing, e-mail produces better results than any other direct marketing medium. And it’s cost-effective. But it has to be done right. How? That question will be answered in an Aug. 27 Promo Webinar sponsored by Campaigner.

  • Listline e-Newsletter 8/27

    Statlistics now manages four lists for online products wholesaler
    DollarDays International. The largest, DollarDays Consumer Registrants,
    has 52,627 names from the last 12 months.

  • McCain Foods Ties Campaign to Presidential Election

    McCain Foods USA is out with a new marketing ploy that plays off the upcoming presidential election to ramp up product sales

  • Olympics Stars Poised to Score Marketing Gold

    Olympics medal winners are now entering a bonus round as potential product endorsers, but the playing field is a limited one based on emotional appeal and primetime profiles

  • P&G Freshens Laundry Business with Tide Dry Cleaners

    Procter & Gamble is trying out a new concept for its Tide brand: dry cleaners stores

  • Obama Text Campaign Reached 2.9 Million: Nielsen

    The Obama campaign may not have been able to come through on its promise to let supporters know the ticket’s vice presidential choice before anyone else

  • Agencies

    Best Western Targets Business Travelers with Sweeps

    Best Western International has rolled out a new campaign, called “Taking Care of Business,” that lets business travelers who want to register on their Web site take a simple interactive tour of a Best Western hotel room