Chief Marketer Staff, Author at Chief Marketer

Meet the Broker: Ruben Leon

This week Meet the Broker features Ruben Leon, a broker

Lake Group Media Inc. has been tapped to oversee the Gerber Babies file.
More than 6.4 million households with children are listed. Sources
include mail-in certificates and online registrations. Partners
Marketing Inc. previously managed this list.

Agencies

Gillette, Comcast Roll Out National Promo with Regional Touch

An integrated promotion designed and launched by Comcast Spotlight is linking Gillette men’s products to a search for a “regular person” reporter for Major League Baseball’s Web site, www.MLB.com

Posters Ad Intrigue to New Burger King TV Spots

Oversized “Wanted” posters that identify the Burger King “King” are about to start appearing in restaurants nationwide to support an ad campaign that promotes value menu items

Allstate Expands its College Football Playbook

Allstate is extending the reach of its sponsored field goal nets and expanding its college football partnership to recognize outstanding athletes who are also exemplary citizens

NBA Sets Course for Pre-Season China Games

Pushing its rising international profile, the NBA China Games embarks on its third pre-season exhibition tour with the Milwaukee Bucks and Golden State Warriors as the featured teams this fall

Retailers Close Gap In Cross-Channel Operations

Retailers who don’t allow shoppers to start a transaction via one channel and finish it in another are going to be increasingly in the minority, according to new research

News Briefs

UNITED AIRLINES: plans to renew its sponsorship deal with the U.S. Olympic Committee through 2012. United will remain the official airline sponsor of the U.S. Olympic and Paralympic teams

Agencies

What’s in a Name?

Not long after we hit the send button last week, Google announced a major change to the way their Quality Score mechanism works. Quality Score changes, both from the actual mechanical modifications but more…