Chief Marketer Staff

• Cheap Mobile Gamers Make for Marketer Opportunities: eMarketer

  Americans like to play games on their mobiles phones. And the fact that they don’t like to pay

• Energy-Drink Jolts Leaping to Other Foods: Mintel

  The market for enhanced “energy drinks” has grown substantially in both dollars and consumers n the last five years, according to marketing research firm Mintel

• Draftfcb Hires Orlov as President of Europe/Middle East

  Draftfcb’s has hired Alexei Orlov as regional president for Europe/Middle East, which encompasses 28 offices in 20 countries

• News Brief

  ELISABETH HASSELBECK: will join Ronald McDonald today to read her favorite storybook to a group of children at the McDonald’s restaurant

• Champagne Tastes

  Despite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line.

• Alan Sidnam, Ad Executive And Venture Capitalist, Dead at 92

  Alan Northcote Sidnam, a venture capitalist and former advertising executive who played a role in National Demographics & Lifestyle Selector, died on Aug. 26, according to a death notice in The New York Times. He was 92.

• Gander Re-Enters Cataloging With Multi-Million-Piece Drop

  Gander Mountain has begun mailing around 1 million catalogs to existing customers and requesters in a move to get back in the business after a 12 year absence.

• New Hit-Man E-Mail Scams Surface: FBI

  Two new versions of the so-called e-mail

• Williams-Sonoma Earnings Slip

  Williams-Sonoma Inc. posted net earnings of $18.8 million for the second quarter, a decrease from net earnings of $25.9 million in the prior year.

• Tiffany Earnings and Sales Rise in Quarter

  Tiffany & Co. posted net earnings of $80.8 million for the second quarter, a 21% increase over $66.7 million in the prior year.