Chief Marketer Staff

• Nutritional Standards

  I pledge allegiance to the We all know how it goes, or how we think it goes. The unconditional daily declaration to America and the values she holds dear.

• In Defense of Blacklists

  A recent horrific tragedy horrific tragedy falling miserably short in describing it, but words really do fail on this one should cause marketers to take

• Listline

  NEW LISTS Addiction Professional Vendome Group has a postal list naming 22,846 subscribers to Addiction Professional magazine. There’s also a file of

• The Independents

  Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several

• Legal CheckUp

  Over the past few years, various states have passed new laws regulating rebates and, as a result, offers that were lawful a few years ago now violate

• Agencies

  Drug Interactions

  Open up and say Or pick up a pamphlet in your physician’s office. Or type your symptoms into a search engine. Today, pharmaceutical companies are using

• Agencies

  Champagne Tastes

  Despite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line

• RNC Tire Gauge Stunt Deflates

  It was a stunt destined to last, in media time, for about as long as it takes to check your tire pressure. When Sen. Barack Obama said in an Aug. 1 campaign

• All Singing, All Social

  This summer a supervillain took over the Internet. His weapon of choice? Social marketing. The musical superhero spoof Dr. Horrible’s Sing-Along Blog

• Magic Makeover

  When it comes to engaging content, The Walt Disney Co. suffers from the classic embarrassment of riches. Just this year, it’s seen the explosion of recording