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Chief Marketer Staff

  • Keep Plugging Away With Your International Marketing Campaigns

    It’s the same old “international growth, domestic weakness” story over and over again, and marketers need to adapt. Here’s some advice on how to recession-proof your business by seeking opportunity abroad while the U.S. economy is in the doldrums

  • Let Social Influencers Save Your Corporate Website

    Consumers no longer care about your ” About Us” page, because they now prefer to learn about you by going to independent online forums and review sites. Save your Web site and use existing tools to give the social influencers a voice

  • Consider Customer-Centric Retailing the First Step Toward Customer Loyalty

    Customer-centric retailing has been embraced by a broad range of organizations and is high on the boardroom agendas of many more

  • Agencies

    Fuel prices make marketers work hard for their money

    Rob Bilancik is in a Bass Pro Shop in Gurnee, IL, shopping for a hunting bow for his 14-year-old son. It’s a late birthday present, delayed mostly because

  • Agencies

    Limited Edition

    Nine emerging artists have been given a unique medium on which to showcase their inspirations: tequila bottles. Proximo Spirits, the makers of 1800 Silver

  • Agencies

    Hey, Big Givers

    Don’t panic but don’t sit back and do nothing, either. That was one of the key findings of recent research by Convio, Sea Change Strategies and Edge Research

  • Selling Out

    For McDonald’s, it was a true breakthrough: a deal to place its product cups of (fake) iced coffee in a place that had been strictly off limits: front

  • Branding? OK…If You Own a Cattle Ranch

    Among the current hot buzzwords, branding is right up there with metrics and traction. Advertising agencies have pushed the notion of branding as the

  • Agencies

    Eco-Friendly

    Best known for its household bleach, The Clorox Co. now wants consumers to think In January, the company introduced Green Works, a plant-based line of

  • Agencies

    Custom Fit

    Somewhere, some little girl is prancing around in light blue Keds sneakers decorated with dog bones, an image of a cute pup and the words I love Sadie.