Chief Marketer Staff

• Agencies

  Pint-Sized Platforms

  Think your company is too small for a CRM structure? Think again. According to a white paper from CRM software consultancy Vendor Guru, appropriate customer

• Nutritional Standards

  I pledge allegiance to the We all know how it goes, or how we think it goes. The unconditional daily declaration to America and the values she holds dear.

• Listline

  NEW LISTS Addiction Professional Vendome Group has a postal list naming 22,846 subscribers to Addiction Professional magazine. There’s also a file of

• Web Marketing 101

  Let’s face it every Web site is a marketing Web site. Whether it is a company trying to sell a product to a customer or a 15-year-old high school girl

• Legal CheckUp

  Over the past few years, various states have passed new laws regulating rebates and, as a result, offers that were lawful a few years ago now violate

• RNC Tire Gauge Stunt Deflates

  It was a stunt destined to last, in media time, for about as long as it takes to check your tire pressure. When Sen. Barack Obama said in an Aug. 1 campaign

• A Family Affair

  A recent industry event solicitation highlighted a keynote address by the godfather of CRM. Yes, yes, it was an offer one couldn’t refuse, lest one sleep

• Agencies

  No Place Like Home

  Rising costs and dwindling budgets are making it hard for business marketers to attend and run events. So instead of going on the road, many companies

• The Power of Prose

  Whatever media outlet you frequent, it’s likely filled with relentless prognostications of doom and gloom. High gas priceshome mortgage foreclosuresI

• Magic Makeover

  When it comes to engaging content, The Walt Disney Co. suffers from the classic embarrassment of riches. Just this year, it’s seen the explosion of recording