Chief Marketer Staff
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Email
Spamhaus Moves for Dismissal; Comcast Judge Out
E360 Insight saw significant developments in two of its legal battles last week as Spamhaus filed a motion to dismiss the e-mail marketer’s suit against it
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Email
Image Spam Almost Disappears: IBM
With graphics turned off by default in most e-mail inboxes, spammers have apparently adjusted
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Listline e-Newsletter 9/2
Nearly 4 million e-mail addresses are available on this file managed by
Infinite Media. Matching e-mail addresses were appended to business data
derived from public records, bank records, mail surveys, management
interviews and other third-party sources. -
Rum Campaign Tweaks Twin Cities Political Scandal
Republican conventions are known for being tightly scripted, unsurprising and pretty bland, and signs indicate this week’s gathering in St. Paul, MN
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Agencies
NBC Pumps Up Sunday Night Football at 7-Elevens
NBC Sports will kick off its Sunday Night Football season with a month-long media blitz in 7-Eleven stores during September to keep its core audience focused on the relatively new network TV football franchise.
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Tampico Tests Hispanic/African American Markets
Tampico Beverages has rolled out a test campaign in Chicago in English and Spanish with outdoor billboards, mobile advertising, radio, print and guerilla sampling.
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Chrysler Names Gail & Rice for Event Staffing
Chrysler has named Gail & Rice, a brand communications and experiential marketing agency, to provide auto show staffing and other event services. The deal includes the Chrysler, Jeep and Dodge brands.
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The Evolving American Shopping Psyche
A new report from Pew Research Center’s Internet & American Life Project shows consumers want to receive info on their own terms. And almost half of those polled said they use search engines on a typical day
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Agencies
Loose Cannon: CRM Is A Family Affair
Richard H. Levey, the Loose Cannon, takes exception to “the Godfather of CRM” and offers his own choice for this dubious paternal honor.