Chief Marketer Staff
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Want an Effective PR Campaign? Write the Book
Two of the greatest challenges facing public relations pros and clients are staying on message over time, and remaining relevant to two diverse audiences, the press and the publics
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Your Customers are Not in Total Control
While today’s consumers may be more selective when considering which marketing messages they pay attention to, they are not completely autonomous when it comes to product desire. Here’s how you can inspire consumers to interact with your brand
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Agencies
Raising Prices Can Be A Winning Recession Strategy
Want to stay alive during a recession? Try raising your prices a bit. In one way, it may just appear you’re jacking up what you charge. But on the other hand, you may attract a more upscale audience
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Texas AG Sues Weight-Loss Marketer
A firm that allegedly debited consumers
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PennySaverUSA.com Boosts Online Ad Targeting Ability
New coding has been embedded in Harte-Hank
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Boone to Replace Kachura at DMA
The Direct Marketing Association has named Senny Boone senior vice president, corporate and social responsibility. She replaces Pat Kachura, who will retire at the end of the year.
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Air Miles Soars with Success
Talk about a good flight plan. Air Miles’ semiannual redemption catalog is a fixture in almost one-third of Canada’s 33 million households. Why are the consumer incentive provider’s offerings so welcome? Flexibility. …
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Agencies
Meet the Broker: Michael Kertelits
This week, Meet the Broker features Michael Kertelits, a fundraising specialist. Kertelits remembers when nonprofit organizations relied on motor vehicle registration lists and telephone directories
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Listline e-Newsletter 9/4
Worldata has been appointed to manage a master file comprised of 652,700
investors and high-end consumers from Investor’s Business Daily,
effective Sept. 12. Subscribers’ average household income is $212,000.
Statlistics has been handling this file.