Chief Marketer Staff

• Agencies

  Letters to the Editor

  Letters in response to : Loose Cannon: Go Ask A.L.I.C.E., Direct Newsline, Monday, September 08, 2008 (http://directmag.com/opinions-columnists/loosecannon/loose-cannon-go-ask-alice-0908/)

• Mail Stream: A Report on Incoming Direct Mail

  Home Trends has mailed a

• Pepsi Marketer Takes Domino’s CMO Post

  Russell J. Weiner, vice president of marketing for colas for Pepsi-Cola North America, has been named chief marketing officer and executive vice president for Domino’s Pizza

• Cuomo to Sue Student Lender: Report

   

• Listline e-Newsletter 8/8

  Infocus Marketing Inc. has been appointed list manager for the American
  Purchasing Society

• ABC Prompts ‘Dancing with the Stars’ Play-Along

  ABC is prodding “Dancing with the Stars” viewers to make their own calls by packaging a set of judge’s paddles with scorecards with next week’s issue of TV Guide

• Agencies

  HBO Screens ‘Entourage’ on Virgin Flights

  HBO will hype the fifth season of its “Entourage” series by screening last season’s episodes on all Virgin America flights

• Agencies

  Walmart Updates In-Store TV Network

  Walmart last week launched the Walmart Smart Network, a new system powered by Internet Protocol Television

• News Brief

  SEARS HOLDINGS CORP: is launching a sportswear collection inspired by the First Infantry Division of the U.S. Army

• Maximize Your E-mail Campaigns for More Sales

  Every opportunity to touch a customer is an chance to extend the relationship. Yet with all the care taken in choosing merchandise, planning catalogs and designing Web sites, e-mail campaigns often aren’t representative of the best a company offer a customer. Here are a few tips to use your e-mails to look good and sell in a positive way