Chief Marketer Staff

• Agencies

  Verizon Warns of Sweepstakes Scam

  Verizon has issued a warning that a mailing that appears to be affiliated with it falsely informs consumers that they have won $750,000

• Agencies

  New York TV Preview Fest Field Expands

  When the New York Television Festival preview week starts screening new fall shows next week, CBS, the CW and HBO will be in the picture for the first time

• News Briefs

  BASKIN-ROBBINS: is the latest marketer trying to cash in on the upcoming presidential election

• Social Nets Coming Soon to a Mobile Phone Near You: Reports

  Marketers are just now starting to figure out what mobile can offer them, and many have yet to test what’s possible in the realm of social networks such as Facebook

• Deluxe to Close Three Plants, Axing 570 Employees

  Deluxe Corp. said it will close its Greensboro, NC and North Wales, PA, manufacturing facilities and its Thorofare, NJ, manufacturing facility and call center, laying off 570 people.

• Options Media to Acquire 1 Touch Marketing

  Options Media Group Inc., an e-mail service provider, will acquire 1Touch Marketing llc, for an undisclosed sum.

• Staples Income Falls 16%

  Staples Inc. posted net income of $150.2 million for the second quarter, a 16% decline from $178.8 million in the prior year.

• Special Notice to Readers

  Direct Newsline will not appear on Friday. The next issue will appear on Mon. Sept. 8.

• Listline e-Newsletter 9/3

  Millard Group Inc. now manages the CWDKids catalog list. It names
  136,738 who bought apparel during the last 12 months for infants and
  children under age 12. The average sale was $120. Specialists Marketing
  Services Inc. was the previous manager.

• Poll Results