Chief Marketer Staff
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Agencies
Retiring But Not Laid Back
MassMutual’s Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists
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The Hands-On Experience
When you were little and had to sneeze, reaching for a magazine could get you a slap on the hand. But millions of newspaper and magazine readers will
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Agencies
A Little Too Personal
Think about it. You’re browsing through your mail and come across an oversize postcard from your health club. Printed across the back in large text you
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Agencies
Pretty Pictures, Little Else
Marketing guru Jonathan Salem Baskin has just published a book called Branding Only Works on Cattle. The publisher is promoting it this way: Most people
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Premium Connections
Believe it or not, those pens and calendars handed out at trade shows make a lasting impression. Of the 71% of business people who received a promotional
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Agencies
All Mixed Up
Creating an effective campaign in today’s chaotic, competitive multichannel marketing environment is anything but easy. But you stand a much better chance
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More Bang for the Marketing Buck
Lucky Wet International: The maker of lubricants, massage oils and other intimacy products has been able to tailor the same MySpace game to two different
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Agencies
The Goal: Serving Fans
Let’s paint a picture of the best possible hockey fan, at least as far as the National Hockey League’s direct marketing department is concerned. This
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Playing the Game
Spending on games and contests may be flat, but consumers don’t seem to notice. They are too busy posting photos, developing videos and singing jingles.