Chief Marketer Staff
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Playing the Game
Spending on games and contests may be flat, but consumers don’t seem to notice. They are too busy posting photos, developing videos and singing jingles.
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Agencies
Rx for Direct Mail Headaches
Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production
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Agencies
Oh C’mon Group Hug!
I sat at my desk last night wondering what the heck I was going to write this month to commemorate Direct’s 20th anniversary. Should I do something pithy
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Agencies
Letters to the Editor
SOME FONTS CAN BE DEPRESSING After reading Richard H. Levey’s article Mad Money (August), I just have to say that my mail is replete with starbursts and
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Agencies
E-mail’s Future? There’s More on the Way
What will e-mail marketing be like in five years? First, readers should keep in mind I’m the guy who predicted in the late ’90s that AOL was going down
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Agencies
A Steady Clip
The Sunday paper is still many consumers’ go-to resource for their weekend dose of The Family Circus. But when it comes to getting coupons to feed their
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Agencies
They’ve Got the Power
Today’s consumer is in control. But you already knew that. What you also need to know is how to market in a world of constant experimentation, new metrics
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Agencies
Wonder Web
Can you define convergence? It sounds like one of those vague buzzwords businesspeople like to use. But it does mean something that devices and platforms
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Agencies
Hoop Dreams
The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events