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Chief Marketer Staff

  • Agencies

    Pretty Pictures, Little Else

    Marketing guru Jonathan Salem Baskin has just published a book called Branding Only Works on Cattle. The publisher is promoting it this way: Most people

  • Agencies

    The Big Easy

    Database marketing has become socialized. It used to be the province of the biggest firms. But no more. For one thing, software has been improved so that

  • Agencies

    Past Tense

    Yeah, sure. Tell us all about how the world has changed in 20 years. Let’s seein 1988 we were talking about Gary Hart’s womanizing. Disgraced in ’87,

  • Compassion Fatigue

    Online or in-store, any day in October you’ll see pink lids, pink logos and pink symbols, all supporting the worthy breast cancer cause. This celebration

  • Agencies

    All Mixed Up

    Creating an effective campaign in today’s chaotic, competitive multichannel marketing environment is anything but easy. But you stand a much better chance

  • Agencies

    Where Are They Now?

    Has it really been 10 years? It seems like only yesterday that we did a story in Direct titled The New Direct Marketers. We called them that because each

  • Agencies

    NexCen Brands Tests Mobile Coupon Program

    NexCen Brands’ Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery are hoping to drive store sales with a mobile coupon program

  • News Brief

    TWENTIETH CENTURY FOX: has appointed Gary Rosenfeld to senior vice president of New Media Licensing

  • Mets Strike Marketing Coup with Shea Memorabilia

    If you’re interested in a piece of nostalgia from the New York Mets’ Shea Stadium, say a turnstile or the left field foul pole, the time to act is now

  • Agencies

    7-Eleven Renews Coffee Cup Presidential Vote

    7-Eleven is getting back into politics with a quirky campaign that lets customers voice their opinions about the upcoming presidential election via the selection of their coffee cups