Chief Marketer Staff
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Agencies
Postal Migraine
Mailers may be happy about postal reform. But it hasn’t relieved all their worries. They’re concerned, for example, about the 2009 rate hike. Yes, we
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Your Inbox is Full
Marketers really like e-mail. About 840 billion messages will hit inboxes by 2013, compared to 418 billion this year. The boom can be attributed to e-mail’s
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Agencies
A Little Too Personal
Think about it. You’re browsing through your mail and come across an oversize postcard from your health club. Printed across the back in large text you
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Dishing out Discounts
Coupons were distributed in big numbers last year and shoppers, troubled by economic woes, turned in billions of them, marking the first time in 16 years
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Enter the Dragon
Early this year, HP found itself with a high-powered, relatively high-priced notebook PC, the HDX Dragon, that was making little headway against the competition.
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Agencies
Bills, Bills, Bills
Direct marketers who believe the best government is that which governs least can’t be too pleased with the current spate of bills floating around Washington.
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Agencies
Microsite Delivers Big
A nice, neat list of multichannel marketing tactics is OK for starters. But putting those strategies into practice is another thing. Johnson Direct worked
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Agencies
It’s Mobile, Baby!
Just in time to entertain the hordes of direct marketers set to descend on Sin City for DMA08, Vegas.com is rolling out what it calls Las Vegas’ first
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Agencies
The B Team
Secondary search can do wonders for a company. But for many marketers it’s still under the radar