Chief Marketer Staff
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Agencies
Can This Woman Save Direct Marketing?
Linda Woolley has just signed on for what’s arguably the biggest challenge of her career. But judging by her r she’s been gearing up for it for more than
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Legal Challenges
This year has seen the enactment and amending of legislation and the filing of lawsuits related to a number of promotional tactics. The following is an
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Mail Bonding
Let them have their National Football League sponsorships, their virtual worlds, advergames and campaigns on Twitter. When it comes to the number-one
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Licensing Languor
Many little girls across the country are likely snuggling down tonight in bedding decorated with all things Hannah Montana. The singing and TV star sensation
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Agencies
Retiring But Not Laid Back
MassMutual’s Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists
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Agencies
Broken Graphics and the 40/40/20 Rule
E-mail marketing executives talk incessantly about the importance of relevancy. And rightly so. But they often also talk about relevancy like it’s new
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Agencies
An Unpopular Opinion
Making a negative comment about McDonald’s is like making a negative comment about God and motherhood. Not since I saw a full-page ad for Louis Vuitton
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Promo Lite
What did you expect? There’s an economic downturn. So promotion marketers are trimming their sails, judging by Promo’s 2008 Marketer Trends Survey. Only
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Agencies
Now the News Is Happening to Us
You want to talk about direct mail copy? Nothing can beat a series of letters sent by Time magazine during the early years of World War II. Few copywriters