Chief Marketer Staff
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Welcome to the new Chief Marketer!
Personal welcome video from Beth Negus Viveiros, editor of Chief Marketer.
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Fingerhut Investor Petters Arrested in Fraud Case
Tom Petters, former CEO of Petters Group Worldwide, a minority owner in the Fingerhut catalog company, was arrested Friday on federal mail and wire fraud charges in Minnesota, according to published reports
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Agencies
Silverpop Adds Social Networking Feature
E-mail service provider Silverpop is expected this week to announce it has added social-networking capabilities to its e-mail marketing technology
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Agencies
E-mail Increasingly Blurs Work, Home
While e-mail is increasingly blurring the lines between Americans
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Agencies
MailChimp Integrates Rendering Tool
E-mail service provider MailChimp is expected to announce tomorrow that it has integrated technology from deliverability firm Return Path to allow clients to see how their campaigns will render in various e-mail readers and get warnings on deliverability issues
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Agencies
Stupid PR Watch: Whiff! Another Miss
Do PR reps get paid by the number of e-mail pitches they send? Judging by the volume of off-target requests for coverage this newsletter receives, it
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Agencies
Tandberg Retains Goodman Marketing Partners
Tandberg, a video conferencing and mobile video products provider, has selected Goodman Marketing Partners to create a direct marketing lead generation campaign
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Merkle Reworks Operations
Merkle, a database marketing agency, has reconfigured its operations, creating an agency services group to manage all aspects of creative and production,