Chief Marketer Staff
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News Brief
CBS NEWS: will run a live webcast on Nov. 4 featuring network news anchor Katie Couric to start after its live coverage of Election Night results
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Pennsylvania AG Sues Timeshare Companies Over Marketing
Four Florida timeshare companies were hit with consumer protection lawsuits last week by Pennsylvania Attorney General Tom Corbett.
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Locale Media Offers ZIP Code Targeting for Online Ads
Locale Media has introduced Zip code targeting for online advertising in metropolitan New York and the San Francisco Bay area.
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PRC Names Langley Vice Chairman
The Postal Regulatory Commission has named Commissioner Nanci Langley Vice-Chairman. She will serve for one year.
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Agencies
PC Back in B.C.: Politically Incorrect Direct Marketing
Hard as it may be to believe, early day direct marketers were no better than others when it came to slurring minority groups. Often, they used insensitive language even about the people they were targeting
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Listline e-Newsletter 10/17
GT List Services released a file that names 540,000 individuals who requested health insurance price quotes
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Agencies
Redenbacher Popcorn Pushes Rebate Promo with TV Spots
ConAgra is aiming to heat up sales for two of its popcorn brands with a rebate offer tied to the DVD release of the latest film in the “Indiana Jones” series
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Agencies
Tommy Hilfiger Wants Your Dreams
A social media campaign launched by Tommy Hilfiger toiletries is asking consumers to depict their dreams and use the Brickfish social media ad network to do so
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In-Bar Survey Favors Obama/Stewart Ticket in November
For the second time this year, the TouchTunes broadband jukebox network has been asking bar and restaurant patrons about their political leanings in connection with a registration campaign by Rock the Vote
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Agencies
Brunch with Popular Hispanic TV Host is Prize in General Mills Promo
General Mills is expanding the promotions under its Que Rica Vida Hispanic marketing platform to include a sweepstakes for its Bisquick and Que Rica Vida brands