Chief Marketer Staff

• Casual Male Launches Online Stores in Europe

  Casual Male Retail Group Inc. has begun launching Web sites to expand sales in the European Union. It launched its first Web site in the United Kingdom and more Web site launches are planned later this week in Germany, France, Italy, Spain and the Netherlands.

• Agencies

  Mail Stream: October 20

  Baudville Debuts Pleasantrees, North Shore

• How Best to Utilize Compiled Lists

  Many an experienced direct marketer would say a response list of buyers or subscribers to a specific offer will outperform a compiled list any day of the week. However, it is imperative to not become

• Promo Magazine Most Recent

   

• Listline e-Newsletter 10/20

  Wenner Media tapped Lake Group Media Inc. to oversee a list of 455,846 subscribers to Men

• Agencies

  Ed McMahon Rapping for FreeCreditReport.com

  FreeCreditReport.com is targeting older consumers online with the debut of former “Tonight Show” personality Ed McMahon telling his personal story of bad credit woes with rap lyrics in viral videos

• Google Posts Strong Q3 Gains in Tough Economy

  Search engine titan and Web economy bellwether Google beat analyst estimates with its third-quarter financial results, reported late last Thursday. But CEO Eric Schmidt warned that the Internet ad powerhouse will face unexpected challenges in the economy to come

• Grand Central Marketing Ups Ted Skala to VP

  Grand Central Marketing has promoted Ted Skala to vice president, design and production

• Agencies

  Free Advergames Play Well with Gamers: Survey

  Advertising in online games can make game players think favorably about the brands behind the messages and even buy their goods and services more than the average consumer

• Agencies

  Best Buy Opens in Malls

  Best Buy Co. is opening some stand-alone stores in malls for the first time to help people better understand the range of mobile devices available