Chief Marketer Staff

• Direct Marketing in China

  Looking for a way to crack the Chinese market? You can do it online or by phone. But don’t waste your time on direct mail

• News Briefs

  PANASONIC: has, for the fourth year in a row, named Xperience Communications

• Agencies

  Scammers Take FTC’s Name In Vain

  The latest no-goodniks attempting to take advantage of an organization’s good name are hiding behind no less than the Federal Trade Commission.

• Agencies

  Google’s Fortunes Unfazed By Economy

  Google Inc. generated $5.54 billion in revenue during third-quarter 2008, up from $4.23 billion in third quarter 2007 and $5.37 billion in second-quarter 2008. The company

• Email

  Message Systems, WhatCounts Announce Partnership

  Message Systems and WhatCounts announced a deal under which Message Systems

• Agencies

  Williams Sonoma CEO Sells 14% Of Stock

  Lester Howard, chairman and CEO of multichannel marketer Williams-Sonoma, sold 1 million shares of his company

• Agencies

  Introducing Joy Norman of A. Caldwell List Co.

  This week, Meet the Broker features Joy Norman, who’s intrigued by how the list business is reinventing itself. She started her career more than 20 years ago selling compiled data

• Listline e-Newsletter 10/16

  Statlistics offers 25,120 e-mail addresses of subscribers to Institutional Investor magazine

• Agencies

  CBS, Freemantle Make ‘Price Is Right’ Interactive

  CBS and Freemantle Enterprises have launched a mobile “Win-At-Home” version of the popular TV program “The Price is Right.”

• G2 Elevates John Paulson to CEO, G2 U.S.; Other Staff Changes

  G2 Worldwide has promoted John Paulson to CEO, G2 U.S., a new position. In his new role he will be responsible for G2’s 10 U.S. offices