Chief Marketer Staff

• FTC Cracks Down on Credit Repair Outfits

  The Federal Trade Commission cracked down last week on seven companies that offer to help consumers remove negative information from their credit reports.

• Singer Direct Launches Network for Transactional E-mail

  Singer Direct has launched a new online media network that uses demographics and consumer purchase behavior data for targeting offers to consumers.

• Zones Income Plummets

  Zones Inc. posted net income of $1.2 million for the third quarter, a sharp decrease from $2.6 million during the same quarter in the prior year.

• Datran Names Vogt Chairman/CEO

  Datran Media, a digital marketing technology company, has named Patrick Vogt chairman and chief executive officer.

• Listline e-Newsletter 10/24

  Chelsea & Scott Ltd. has chosen Millard Group Inc. to manage two
  children

• Agencies

  NBC Offers ’30 Rock’ Downloads via TV Guide

  NBC is cashing in on Tina Fey’s notoriety for her Sarah Palin shtick. The network is offering a free iTunes download of the show “30 Rock,” which Fey co-stars on, to TV Guide readers with the current issue

• Tinker Bell Finds an Online Home, and Some Virtual Bling

  Tinker Bell and her sprite pals have a new hangout online, with the launch yesterday of a new virtual world from Disney Online, “Pixie Hollow.”

• Plots Thicken in Branded Webisodes: Blog

  If the medium is, indeed, the message, then branded webisodes could signal a sea change in the way the media is served up to ad-averse consumers with short attention spans.

• Agencies

  A World Series Stolen Base Means Free Tacos

  It didn’t take long for Taco Bell to have to live up to its promise to give free tacos to anyone who wants one if a World Series player stole a base.

• NutriSystem Hires CMO/Exec VP E-Commerce

  NutriSystem, Inc. has hired Monica Woo as executive vice president e-commerce and chief marketing officer, effective Nov. 5.