Chief Marketer Staff

• Pro Awards 2009

  The winning campaigns in 23 categories representing a
  distinguished collection of work by some of the best promotion agencies
  in the industry.

• Party and Politics

  Imagine Sarah Palin as Snow White and John McCain as Dopey, one of the Seven Dwarfs of Disney animation fame. If you’re in Los Angeles, no need to imagine

• Agencies

  Disney Runs Dream Job Contest

  #6 Best Use of Consumer-Generated Content DISNEY DREAM JOB AGENCY: Disney Parks; CareerBuilder.com CLIENT: In-House One man spent time constructing a

• Mobile

  It’s All About Me: Gen Y Sets Its Own rules for DM Engagement

  If you’re reading this in the print edition of Direct, this article is not about you. But if you’re scanning it online in one of several browser windows

• The Obfuscation Situation Or, here’s to mice-type

  I have a love/hate relationship with Vanity Fair. And I’m hooked on HDTV. What’s the parallel? The Obfuscation Situation. Vanity Fair has elements we

• Agencies

  Game Changer: How to Make Sense of the Intelligent Mail Barcode

  Nearly 60% of the 212 billion mail pieces the U.S. Postal Service processes annually is direct mail. But with countless millions of people moving each

• Social Game Confronts Social Stereotypes of HIV

  #10 Most Innovative CommunicationStrategy POS OR NOT AGENCY: mtvU CLIENT: mtvU The AIDS epidemic rarely makes headlines these days, but the U.S. Centers

• American Express Lets Cardmembers Nominate Social Betterment Ideas

  #7 Best Cause-Based Promotion AMERICAN EXPRESS MEMBERS PROJECT AGENCY: Digitas CLIENT: American Express Until about 10 years ago, membership had its privileges

• Agencies

  November 1, 2008

   

• November 1, 2008