Chief Marketer Staff

• Agencies

  Disney Runs Dream Job Contest

  #6 Best Use of Consumer-Generated Content DISNEY DREAM JOB AGENCY: Disney Parks; CareerBuilder.com CLIENT: In-House One man spent time constructing a

• Agencies

  Calling Catalyst

  One of the niftier forget-us-not collateral pieces I’ve received came from DM agency Catalyst Direct. After an in-office meet and greet, Catalyst’s director

• Party and Politics

  Imagine Sarah Palin as Snow White and John McCain as Dopey, one of the Seven Dwarfs of Disney animation fame. If you’re in Los Angeles, no need to imagine

• Agencies

  Method Invites Consumers to Dispose of Toxic Household Cleaners

  #16 Best Loyalty Program DETOX SEATTLE AGENCY: A Squared Group CLIENT: Method Earth-friendly cleaning products maker Method has never lacked for fans.

• The 2008 PROMO 100

  Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

• The Obfuscation Situation Or, here’s to mice-type

  I have a love/hate relationship with Vanity Fair. And I’m hooked on HDTV. What’s the parallel? The Obfuscation Situation. Vanity Fair has elements we

• Agencies

  Game Changer: How to Make Sense of the Intelligent Mail Barcode

  Nearly 60% of the 212 billion mail pieces the U.S. Postal Service processes annually is direct mail. But with countless millions of people moving each

• Email

  Alive and Kicking: Execs Agree that E-mail DM is Sound

  If you ever want to rankle e-mail marketers, ask them if e-mail is dead or soon will be. This is one of the questions we asked five industry luminaries

• Agencies

  Consumers Test Gore-Tex in Stormy Weather

  #4 Best Vehicle-Based Experiential Campaign GORE-TEX AND WINDSTOPPER KNOW WHAT’S INSIDE TOUR AGENCY: Marketing Werks CLIENT: W.L. Gore and Associates

• Social Game Confronts Social Stereotypes of HIV

  #10 Most Innovative CommunicationStrategy POS OR NOT AGENCY: mtvU CLIENT: mtvU The AIDS epidemic rarely makes headlines these days, but the U.S. Centers