Author

Chief Marketer Staff

  • Email

    AOL Sued for E-mail Ads

    A California man has filed a class-action suit against AOL for allegedly including text e-mail ads in the footers of paid subscribers’ outgoing messages.

  • Listline e-Newsletter 11/04

    Macromark Inc. has been appointed manager of a list of 208,255 names from Instinct Magazine, including 96,051 active subscribers.

  • Agencies

    Starbucks, Krispy Kreme Give Freebies to Voters

    Voting may be a privilege and a civic duty, but this year it can also be delicious.

  • Tom Hansen Exits Wunderman for Rivet

    Tom Hansen, the executive creative director at Wunderman, resigned last week and will assume the position of managing director at Rivet Chicago later this month.

  • Pepsi To Invest $1 Billion in China

    PepsiCo plans to invest $1 billion in China over the next four years, one of its fastest growing international markets. The funding marks the largest investment

  • Agencies

    Rock the Vote’ Tour Wields Wireless Hook

    The “Rock the Vote” bus made its last stop in New York City this week, capping a nationwide tour with appearances on morning news shows and a final wireless e-mail blast on Election Day to boost ballot counts.

  • Heineken Files Trademark Suit Against Scott’s Brewery

    (Direct Newsline)—Do you own one of those Heineken neon clocks from Scott’s Brewery Collectibles?

  • News Brief

    PAPA JOHN’S: is playing off election day today to run an online promotion.

  • Agencies

    Making Marketing Count in a Down Economy

    In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth – namely the growth that comes through customer acquisition. Here’s why concentrating on understanding and keeping the customers you’ve got is the strongest strategy in battling churn

  • Marketing to a Captive Audience

    When your customers’ attention is required to stay in line to buy something or get information, their environment is under your control and not theirs. They have no ability to opt-out of your communication. Here’s what you can do with that environment to determine whether the customer has a good or bad experience